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Jevons Paradox for Knowledge Work
How AI efficiency gains may actually increase demand for human expertise. A panel discussion about AI transforming developer and PM roles, commoditization risks, and Jevons Paradox applied to knowledge work.
Show Notes
In this inaugural episode, Alex Brooker sits down with Ian Painter, Oliver Deakin, and Adrian McKenzie — former Snowflake Software colleagues — for a wide-ranging panel discussion on how AI tools are transforming roles for developers, product managers, and businesses. The conversation explores how efficiency gains from AI may create additional use cases (applying Jevons Paradox to knowledge work), engineers' emotional responses to AI adoption, team evolution as AI assists with coding tasks, the risk of software development commoditization, and the importance of critical thinking and problem-solving skills for future workers.
Click to expand the full episode transcript (9,087 words approx.)
Use cases discussed
Aviation AI use cases from our catalogue that this conversation touches on.
Automated generation of strategic planning reports and presentations using natural language generation and data visualization techniques.
Ian explicitly discusses AI generating wireframes and mockups in sub-days, enabling startups to do market testing and put demos in front of customers on day two.
Read use caseAutomated generation of technical documentation and knowledge bases using natural language processing and generation, to ensure consistent and up-to-date information for IT support staff.
Ollie directly discusses using Copilot and Claude to generate code, navigate unfamiliar APIs without reading documentation, and accelerate software development output.
Read use caseBuilding AI for Aviation?
Airside Labs helps aviation organisations validate AI systems before deployment. From adversarial testing to compliance evaluation, we bring 25+ years of aviation data expertise to ensure your AI is safe, compliant, and production-ready.
About the Travel Tech Podcast
Hosted by Alex Brooker, founder of Airside Labs, the Travel Tech Podcast features authentic long-form conversations with leaders, innovators, and startup founders shaping the future of aviation and travel technology. No scripts, no sponsors, no sales pitches — just real conversations about building technology that matters.